More than just a wine show for over twenty years
In 1999 Stefano de Pieri and Bruce Chalmers, along with Dr. Rod Bonfiglioli, initiated the Sangiovese Awards and continued in 2000 with the Australian Italian Wine Show. Following the success of these shows, the first Australian Alternative Varieties Wine Show was held in Mildura in November 2001 and because of you, our AAVWS Family, we have become one of the most dynamic Wine Shows in the country.
For twenty-four years the AAVWS has been more than a forum for wines that fall outside the mainstream. We continue to encourage cutting-edge judging procedures and provide a host of social and educational events that promote knowledge sharing and the ferment of ideas. We have been innovative and adventurous and over time have introduced a custom-built Show software system WineShowPro, investigated sponsoring new varieties, developed an International Judge program, including tours of Victorian wineries, and instigated a Fellowship for passionate candidates to visit Mildura to experience the show and become new alternative variety ambassadors.

Celebrating our Success
To celebrate our 21st anniversary we published a new book in collaboration with writer, Max Allen and publisher Melbourne Books. Launched in Spring 2023 Alternative Reality charts the course of Australia’s alternative variety wine scene over the last two decades through the lens of the stories, people and wines of the AAVWS. You can buy one copy or get a hefty discount for multiple copies for gifts, your cellar door or gift shop.

Mildura.com
No matter when or why you visit Mildura, you’ll be spoiled for choice with our diverse range of accommodation options.
Whether you’re dreaming of a luxurious houseboat adventure on the Murray River, a family-friendly resort stays, or a cozy motel for a quick getaway, Mildura has the perfect place for you to call home.
Find out all you need to know at Mildura.com

Acknowledgement of Country
The AAVWS Family acknowledges the Traditional Owners of the country we live, work and play upon and express our gratitude for the thousands of years of care for the land and waterways upon which we grow our crops, make our homes, run our businesses and create thriving communities.

Wine Show Pro

A wine show management tool       Read More

Alternative Reality

Celebrating our shared history by Max Allen Order Now

AAVWS Fellowship

Applications Open Close 30 August 2024 Apply Now

Changing the World

“The massive impact the AAVWS has had on wine production and consumption in Australia over the last 15 years is now flowing overseas as alternative varieties breathe new life into the UK market and add colour and excitement to the Australian offering.”